Monday, October 13, 2014

TJ's Case study

My study will involve the Snapps fast food chain based in Ohio. The chain grew to Florida and their first Florida store had a rumor spread that one of the managers had AIDS. My case study will breakdown how this organization dealt with the crisis from a PR standpoint.
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1 comment:

  1. adminOctober 14, 2014 at 5:51 PM

    Thanks - please add here: http://bit.ly/MM319MidtermStudentCaseStudies

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